Cuccio International, a well-known organisation is considered to be one of the most effective and impactful role-players within the Beauty Industry. It’s hard to believe that Cuccio came about from an idea to sell cosmetics from a suitcase on Venice Beach, whether it was by luck or by judgment, it just goes to show that being in the right place and at the right time, can be the change that you were always waiting for. But merely relying on luck to further your business growth is setting yourself up for failure. It takes hard work, dedication, resilience, and adaptability, especially in an industry that is considered to be saturated and highly competitive.
What makes the Cuccio history even more remarkable is the fact that it all came (and still comes) from the CEO, Tony Cuccio. This man has made Heatwaves in a woman’s world! If it wasn’t for his ability to sense the need for change, the world of Nails, Hands, and Body, would have been much poorer today!